The oldest record label in the world is backing a campaign to save the world's oldest record shop from closure.

Spillers Records, in Cardiff, which sold the first wax phonograph cylinders when it was founded in 1894, has already attracted support from rock bands including the Manic Street Preachers.

The band's frontman James Dean Bradfield still shops at the store, and he and bass player Nicky Wire used to busk outside before they became famous. Now the band's record label, Columbia Records, has added its weight to the campaign.

Spillers is expecting its rent to almost double as a result of a new development in The Hayes, in Cardiff city centre, where the much-loved store has been based since the 40s.

The current owner, who is selling up, says the rent increase was putting off prospective buyers.

A spokesman for Columbia Records said: "Obviously it's a campaign that's pretty close to home for Nick and James, but it's also something that's come to our attention here at Columbia, partly through the Manics but also from the coverage it's receiving elsewhere.

"It's a campaign that we'd like to get behind as a label. Columbia is the oldest record label in the world and it struck a chord that we should be doing something to help out the oldest record shop in the UK.

"Independent record shops have also played a huge part in supporting so many of our acts in their early days, in a world that's increasingly digital it's important not to forget that."